Sitting in downtown Jozi, in Newtown waiting for one DJ Kenzhero and Lee Kasumba. One of the many thoughts going through my head is just how beautiful the inner City is....This city has so much to offer and so much potential, one has to wonder why the rate of development is so painstakingly slow when we have such beautiful architecture in front of us.
Joburg city reminds me, to some degree, of big brands. Always ominously there yet under utilised and the potential of their use limited to the few with the foot in the door (either that or their daddy has a big position there).
If one were to take this big brand and work on it bit by bit , building a strong working relationship with, day by day year on year. (think of buying a small space in town and building on it slowly and eventually owning a dope building that people wanna rent from you). Eventually you would be so entrenched and recognised as a true contributor to this brand.... The rewards of this would be so immense for both you and the brand...
This may seem like senseless ramble, but hey, I'm sitting in downtown jozi and admiring all the dope architecture.
Did I mention I'm a marketer for a BIG brand...?
Just my thoughts...
C.Caine
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